Simple Skincare

Restoring ancient woodland is a win-win for nature and people

Simple is a brand of skincare products designed for sensitive skin. Kindness is at the heart of everything Simple does – they believe in kindness to skin, to our planet and to people. Simple continually works to reduce their impact on the environment. In supporting our work to protect this precious and irreplaceable habitat Simple are ensuring that future generations can enjoy the benefits of ancient woodland.

Ancient woodland only covers 2.5% of the UK. Our partnership has already restored 174 hectares of precious ancient woodland.

It’s our richest, most biodiverse land habitat. Ancient woodland restoration is imperative for many species of plants, animals and fungi that depend on it. As well as storing enormous amounts of carbon, ancient woods offer priceless cultural and heritage value and have an irreplaceable impact on biodiversity. Much of what we have left is being damaged and once it’s gone, it can’t be replaced.

Thanks to our partnership with Simple, with careful planning and sensitive restoration we are bringing these precious habitats back from the brink, by removing invasive species threats and allowing natural regeneration. Together we are working to ensure they are still here for future generations of people and wildlife.

Celebrating sustainability leadership

What an honour to be a finalist for the Nature and Biodiversity Project of the Year award at the edie Sustainability Leaders Awards 2023.

We’re thrilled to be recognised for our work with Simple Skincare on restoring ancient woodland. Ancient woodland is a vital carbon store and home to a wide variety of rare and endangered species. Only 7% of woodland in the UK is in good ecological condition.

Our work is helping to address the threat posed to ancient woodland by non-native conifer plantation and invasive species, such as Rhododendron ponticum. By removing these threats and restoring the natural light levels, carefully and slowly, we’re helping to create a more biodiverse and resilient habitat.

Ancient woodland is priceless. Careful woodland management reverses years of damage, curing the woodland and restoring its health. With the Woodland Trust’s pioneering approach, and Simple’s vision and investment, removal of invasive species threats and restoration thinning allows natural regeneration and encourages structural diversity for an array of native flora and fauna to thrive.